To: Honorable Mayor and Members of City Council
From: Molly Rattigan, Community Resources and Development Director
Prepared By: Brendan Hurley, Economic Development Program Coordinator
TITLE:
Title
Financial and Economic Indicator Update, Q4 2025
LABEL
RECOMMENDED ACTION:
Recommendation
Receive and discuss the financial and economic indicator update as part of the Economic Development Dashboard and receive a supplemental presentation from Robert Eyler, PhD, regarding the City’s key performance indicators and economic trends.
Body
DISCUSSION:
The Economic Development Division and Finance Department have created a system to capture a range of economic metrics on the City of Napa’s economic performance and communicate those metrics to City Council, staff, and the general public. Dr. Eyler, President at Economic Forensics and Analytics and Economist at Sonoma State University, has assisted with data capture and will provide City Council with semi-annual updates on key indicators. A publicly accessible “Economic Development Dashboard” (<www.cityofnapa.org/1172/Economic-Development-Dashboard>) is available on the City’s website to view indicators as they get updated on a quarterly basis and is included as Attachment 1.
Dr. Eyler’s economic report includes a macro-overview of the general economic outlook and indicators based on local business health, property investment and improvement, labor force trends, tourism trends, and housing and equity issues. In addition to the economic update, Dr. Eyler will present an overview of the economic impacts of the 2025 BottleRock and La Onda events as an informational item.
The economic report and publicly available Economic Development Dashboard include the following indicators:
• Taxable sales to track business health in terms of revenue and sales tax revenue for the City.
• Business license new starts and closures.
• Napa County’s gross regional product economic output (GRP).
• Visitor and Tourism Trends including hotel occupancy rates and average daily rate.
• Labor Trends such as unemployment, employment by industry and median wages.
• Housing Trends including median home price, market forecast, and rent comparisons to other jurisdictions.
• Equity Trends such as median home price and median rent.
The Economic Development Dashboard and additional analysis of economic metrics and the City’s revenue and expenses can inform City Council, staff and the public on economic performance and progress and further guide decision-making.
FINANCIAL IMPACTS:
Although there are no direct financial impacts to this report, staff can use the information to assist in recommendations to City Council on financial matters
CEQA:
The Community Resources and Development Director has determined that the Recommended Action described in this Agenda Report is not subject to CEQA, pursuant to CEQA Guidelines Section 15060.
DOCUMENTS ATTACHED:
ATCH 1 - ED Dashboard Q4 2025 Update
NOTIFICATION:
None