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File #: 1311-2018    Version: 1 Name:
Type: Afternoon Administrative Report Status: Agenda Ready
File created: 3/1/2018 In control: CITY COUNCIL OF THE CITY OF NAPA
On agenda: 5/15/2018 Final action: 5/15/2018
Title: Napa Tourism Improvement District's Operating Policy Amendment; FY 2018-19 Budget and Work Plan; and Agreement for Services for Marketing, Advertising, Public Relations, Event Planning & Related Services.
Attachments: 1. ATCH 1 - Resolution - Napa TID LGC Operating Policy Amendments, 2. EX A - Napa TID LGC Operating Policy Proposed Amendments, 3. ATCH 2 - Resolution - Napa TID FY2018-19 Budget and Work Plan, 4. EX A - Napa TID FY2018-19 Budget and Work Plan, 5. ATCH 3 -Services Agreement with D. Augustine & Associates
To: Honorable Mayor and Members of City Council

From: Dr. Peter Pirnejad, Assistant City Manager - Development Services

Prepared By: Shari Cooper, Development Project Coordinator

TITLE:
Title
Napa Tourism Improvement District's Operating Policy Amendment; FY 2018-19 Budget and Work Plan; and Agreement for Services for Marketing, Advertising, Public Relations, Event Planning & Related Services.

LABEL
RECOMMENDED ACTION:
Recommendation

(1) Adopt a resolution amending the Operating Policy for the Napa Tourism Improvement District City of Napa Local Governing Committee; (2) adopt a resolution approving the Napa Tourism Improvement District Local Governing Committee Budget and Work Plan for Fiscal Year 2018-19; and (3) approve an Agreement for Services with D. Augustine & Associates for Marketing, Advertising, Public Relations, Event Planning & Related Services in an amount not to exceed $588,000, authorizing the City Manager to execute the contract on behalf of the City.

Body
DISCUSSION:
Background
On June 15, 2010, the Napa County Board of Supervisors approved the Napa Valley Tourism Improvement District (the "District"). The District was renewed for a 10-year term (effective July 2015-June 2025) and levies a two percent assessment upon the "rent" charged by "lodging businesses" (defined to include short term rentals of 30 days or less in hotels, motels, bed and breakfasts, and inns; and to exclude vacation rentals and campgrounds). The City Council consented to the formation of the countywide district within the City limits on March 16, 2010, and consented to the extended term on February 21, 2017. The City of Napa collects the two percent District assessment for lodging businesses within the City, and transmits 74% of the revenue to Napa County (who transmits the funds to the Napa Valley Tourism Corporation, a non-profit corporation who manages the overall non-local destination tourist promotion and marketing activities). From the remaining revenu...

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