To: Honorable Mayor and Members of City Council
From: Steve Potter, City Manager
Prepared By: Robin Schabes, Economic Development Manager
TITLE:
Title
Oxbow District Place Branding Report prepared by the Urban Land Institute Technical Assistance Panel
LABEL
RECOMMENDED ACTION:
Recommendation
Receive a report regarding the Oxbow District place branding study by the Urban Land Institute Technical Assistance Panel
Body
DISCUSSION:
Background
In April 2018, the Economic Development Division applied to the Urban Land Institute's (ULI) Technical Assistance Panel (TAP) program for help in evaluating the Oxbow District and the elements that make it a special place. This approach was selected based on internal discussion with representatives of the City Manager's Office, the Economic Development Division, the Community Development Department, and the Planning Division. The application was accepted, and the City entered into an agreement with ULI to proceed with the TAP program. The Economic Development Division led this brief initiative, working with members of the Planning Division for assistance on data gathering, information sharing and other program elements.
As background, ULI is a global nonprofit organization, and a well-renowned interdisciplinary real estate forum focused on policy and practice. ULI's TAP program is implemented through its local chapters, and its panelists consist of unpaid volunteers from ULI's local membership chosen specifically for each assignment. The TAP program allows local governments, public agencies and nonprofit organizations to access expertise on complex issues.
Working with the Bay Area chapter of ULI, the following volunteer panelists were selected for this study, and were onsite in Napa between August 6th and 7th, 2018.
* Jim Heid, President & Founder, UrbanGreen (TAP Chair)
* Sandra Kulli, President, Kulli Marketing
* David Israel, Principal, BAR Architects
* Elizabeth Shreeve, Principal, SWA Group
* Blaine M...
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