To: Honorable Mayor and Members of City Council
From: Vin Smith, Community Development Director
Prepared By: Stephanie Cajina, Senior Development Specialist
TITLE:
Title
Napa Tourism Improvement District FY 2020-21 Budget and Work Plan
LABEL
RECOMMENDED ACTION:
Recommendation
Adopt a resolution approving the Napa Tourism Improvement District City of Napa Local Governing Committee Budget and Work Plan for Fiscal Year 2020-21.
Body
DISCUSSION:
Background
On June 15, 2010, the Napa County Board of Supervisors approved the Napa Valley Tourism Improvement District (the "District"). The District was renewed for a 10-year term (effective July 2015-June 2025) and levies a two percent assessment upon the "rent" charged by "lodging businesses" (defined to include short term rentals of 30 days or less in hotels, motels, bed and breakfasts, and inns; and to exclude vacation rentals and campgrounds). The City Council consented to the formation of the countywide District within the City limits on March 16, 2010, and consented to the extended term on February 21, 2017. The City of Napa collects the two percent District assessment for lodging businesses within the City, and transmits 74% of the revenue to Napa County (who transmits the funds to the Napa Valley Tourism Corporation, a non-profit corporation charged with managing the overall non-local destination tourist promotion and marketing activities). From the remaining revenues, the City retains 1% for administration costs, and deposits the remaining 25% into the Napa Tourism Improvement District ("Napa TID") fund.
The Napa TID fund is managed by the City, with the oversight of the Napa TID Local Governing Committee ("LGC"), as defined by the Management District Plan ("MDP"). The LGC is comprised of seven members; five of whom represent the lodging industry, one member who represents the City, and one member who holds an at-large seat representing a visitor-serving or destination-marketing entity. The c...
Click here for full text