To: Honorable Mayor and Members of City Council
From: Vin Smith, Community Development Director
Prepared By: Stephanie Cajina, Senior Development Specialist
TITLE:
Title
Agreement for Marketing, Advertising, Public Relations, Event Planning & Related Services for Tourism Promotion - Napa Tourism Improvement District (Napa TID)
LABEL
RECOMMENDED ACTION:
Recommendation
Authorize the Community Development Director to negotiate and execute an agreement with D. Augustine & Associates, Inc. for marketing, advertising, public relations, event planning and related services for tourism promotion for the term of October 1, 2020 to June 30, 2021 for an amount not-to-exceed of $450,000.
Body
DISCUSSION:
Background
The Napa Tourism Improvement District fund is managed by the City, with oversight by the Napa Tourism Improvement District Local Governing Committee ("LGC"), as defined by the Napa Valley Management District Plan ("MDP"). At a Special meeting held on May 15, 2020, the LGC voted to recommend Council approval of the FY 2020-21 Budget and Work Plan. This item was presented and approved by Council at the June 2, 2020 meeting.
Consistent with past years, the most significant expenditure in the LGC Budget and Work Plan is the "Advertising and Marketing" line item. This budgeted line item reflects the most critical part of the Work Plan - the contract(s) for Marketing, Advertising, Public Relations, Event Planning & Related Services that must be performed to meet the Napa Valley Tourism Improvement District assessment's purpose and intent.
The City provides administrative staff support to the LGC and part of that support includes the planning and execution of the procurement process for the professional marketing and advertising services described above.
Reduction in Budget
The City's Finance Department studies the Napa TID revenue trends and produces a projected revenue amount that the City expects to collect in the new fiscal year. Due to the econ...
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