To: Honorable Mayor and Members of City Council
From: Vincent Smith, Community Development Director
Prepared By: Tony Valadez, Parking Programs Manager and Neal Harrison, Economic Development Manager
TITLE:
Title
Downtown Signage Program
LABEL
RECOMMENDED ACTION:
Recommendation
Adopt a resolution approving the Downtown Signage Program; authorizing the City Manager to negotiate and execute an amendment to Agreement C2022-004 with the Napa Downtown Merchants and Professionals Association for the installation of additional signs within the PBID Boundary in the total amount of up to $450,000; and determining that the actions authorized by this resolution are exempt from CEQA.
Body
DISCUSSION:
In January 1999, the former Napa Community Redevelopment Agency ("Redevelopment Agency") adopted Resolution No. A-1016, approving the City's existing Downtown Directional Sign Program. City Economic Development Staff initiated the program to help create a recognizable brand for City facilities and help guide motorists and pedestrians to key destinations in Downtown Napa. The 1999 Wayfinding Signage program included a family of sign types such as: vehicular directional signage, parking directional signage, and City building identification signage.
Based on that program, the City installed the wayfinding signs in 2001. Since then, the signs have faded, and some have experienced deterioration to the point that they need replacing. To address these issues and plan for the inevitable replacement of the wayfinding signs, City Staff issued a "Request for Proposal" (RFP) in September 2018 for the project's design services.
The City awarded the design contract to Hunt Design of Pasadena, CA. In keeping with modern best practices and placemaking standards, City staff also asked the Hunt Design to create an updated design for "family of sign types" consisting of the following:
? Vehicular Directional signage;
? City Gateway signage;
? City Building and Downtown Park ID si...
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